For our Spring Linear campaign, we were tasked with creating 3 uniquely different evergreen spots that spotlighted some of the many competitive claims that Home Chef has earned recently. We really wanted these spots to feel natural, lived-in, and specific to the audience group targeted, which is how we landed on our first-person perspective camera angle.

For this project, I was on the brainstorm team, assisted with pre-production work including storyboarding, creating animatics, and location/crew scouting, worked as 1st Assistant Director on set, and was the lead video editor and colorist. I worked with a team of copywriters, graphic designers, motion graphics animators, and creative directors to make our vision come to life.

Results TBD, launched April 2026.