PAID SOCIAL ADS
PAID SOCIAL ADS
HOME CHEF X WISHBONE KITCHEN: PARTNERSHIP CAMPAIGN
Partnership campaign content promoting Home Chef’s partnership with Meredith Hayden of Wishbone Kitchen. Our concept for the campaign was “Summer Bites for Winter Nights”, pulling inspiration from the summer vibes in The Wishbone Kitchen Cookbook to create a ‘nostalgic for summer’ feel, as this menu went live in January.
Our first video aims to emulate a classic Wishbone Kitchen video, with a nod to her “Day in My Life as a Private Chef” videos that she started with. The second video (with special guest star me) was a mock FaceTime call. Because Meredith’s audience is so social-forward, we decided to create all video ads for paid social, instead of creating a Linear spot, as we typically do for partners.
I assisted with brainstorming and creating pre-production plans, as well as captured content, took film photography used in paid ads, and acted as “talent” on set, and did all editing and motion graphics myself.
Results TBD - Menu/content went live January 2025.
EVA LONGORIA X GORDON RAMSAY’S HOME CHEF RECIPES
Influencer content for Meta promoting Gordon Ramsay’s recipes on the Home Chef menu. After working with Gordon on set in June 2025, we continued to brainstorm more content ideas to further promote the 6-month partnership. As Eva works with us often and is friends with Gordon, we though the FaceTime combination was the perfect pair!
Results TBD - Launched December 2025.
UGC Influencer ads from a variety of talents, edited by me. Footage comes in raw in various formats and is delivered in 4:5 and 9:16 formats, on a weekly to bi-weekly basis.
Influencer videos consistently perform well across all 3 brands, and continue to use about 56% of overall Meta spend in Home Chef’s scaled campaigns.
Top videos (below) average 120-150 purchases, with CPA below company average.
PAID INFLUENCER META CONTENT
UGC-inspired ads created for Meta. Content is created on a bi-weekly basis, analyzing performance and creating variations to scale. Footage is from a combination of quarterly and weekly content shoots.
Many videos/pieces of content are filmed by me in-office or at home on an iPhone. Motion GFX done in AfterEffects using Illustrator files created by in-house graphic designers. All final deliverables include 4x5 and 9x16 videos.
Notable Stats: Results TBD; comprehensive 2025 results coming soon!