ORGANIC & UGC
ORGANIC & UGC
Conceptualized, Planned, Filmed, Edited, & Facilitated Posting for all content from Tempo Midsummer Social Event. The goal was to create buzz around the event while also generating a content bank of UGC content to use throughout the year.
Results:
Exceeded content bank goal by capturing over 541 photos and 125 videos
Increased follower count across IG and TikTok by 9.4%
Surpassed reach rate (+5.4%) and follower count (+1.5k%) benchmarks across Meta accounts and raised average KPIs
TEMPO MIDSUMMER SOCIAL CAMPAIGN & EVENT
Videos created to promote Home Chef’s partnership with SpongeBob Squarepants on organic channels. We were tasked with creating a ‘The Office’ style video series documenting SpongeBob and friends in the workplace.
Results:
Performed among top videos across IG and TikTok in Q1 2025
HOME CHEF x SPONGEBOB: ORGANIC CAMPAIGN
Videos created for Home Chef and Tempo’s TikTok and Instagram Reels accounts. Requests range weekly, from BTS content to TikTok trends to partnership announcements. Most videos are filmed by me, all edited by me.
Results:
Videos contributed to +2.4k average views and +1.6% average engagement from June 2024-June 2025
2025 HOME CHEF AND TEMPO ORGANIC EVERGREEN CONTENT
HOME CHEF & TEMPO ORGANIC CONTENT 2026
In light of new strides in AI softwares and fears of use of AI in marketing image generation, we worked with our chefs to showcase some of the real people behind the recipes at Home Chef.
This campaign was ideated, filmed, and edited by me, in collaboration with our copywriter.
Results: Success grew on socials, we have now graduated to paid ads on social platforms, and more videos in the series are planned to come soon!